{"title":"Allevol 60s Campus Shirts","description":"\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe inspiration for the 60s Campus Shirts comes from a deadstock Brooks Brothers button-down from circa the 1960s, complete with its original paper tags still attached.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eI had kept it for some time, partly because of its history and partly because it was such a good example of the kind of shirt I have always liked.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eBut there was something particularly useful about this one.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eIt had never been worn or washed.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe button-down has become such a normal part of menswear that it's easy to forget that somebody had to come up with the idea in the first place.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan\u003eAnd the story goes back much further than the 1960s.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"allevol-60s-shirt-blue","title":"Allevol 60s Campus Shirt Blue","description":"\u003cp\u003e\u003cspan\u003eThe Allevol 60s Campus Shirt takes its inspiration from a deadstock Brooks Brothers button-down shirt dating from circa the 1960s. Remarkably, the original shirt had never been worn or washed and still retained its original paper tags, allowing Allevol to study the garment much as it would have appeared when new.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRather than simply reproducing the original, Allevol used it as a starting point to understand the proportions that gave mid-century American button-down shirts their distinctive character. Particular attention was paid to the generous body, longer shirt length, centre box pleat and, most importantly, the long button-down collar and its natural roll.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a classic button-down with the relaxed proportions associated with 1950s and 60s Ivy style, interpreted for everyday wear today.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeavily woven Japanese Oxford cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Based on a deadstock circa-1960s\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong collar points for a natural collar roll\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenerous vintage-inspired silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenerous fit based on the original 1960s proportions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSingle chest pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCentre box pleat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong, curved shirt tails\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in England\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Allevol","offers":[{"title":"Small","offer_id":58775803691356,"sku":"304 CTN BLE S","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":58775803724124,"sku":"304 CTN BLE M","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":58775803756892,"sku":"304 CTN BLE L","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":58775803789660,"sku":"304 CTN BLE XL","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XX-Large","offer_id":58775803822428,"sku":"304 CTN BLE XXL","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9398\/3324\/files\/0826_allevol_shirt_product_167A2751.jpg?v=1787841694"},{"product_id":"allevol-60s-shirt-white","title":"Allevol 60s Campus Shirt White","description":"\u003cp\u003e\u003cspan\u003eThe Allevol 60s Campus Shirt takes its inspiration from a deadstock Brooks Brothers button-down shirt dating from circa the 1960s. Remarkably, the original shirt had never been worn or washed and still retained its original paper tags, allowing Allevol to study the garment much as it would have appeared when new.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRather than simply reproducing the original, Allevol used it as a starting point to understand the proportions that gave mid-century American button-down shirts their distinctive character. Particular attention was paid to the generous body, longer shirt length, centre box pleat and, most importantly, the long button-down collar and its natural roll.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a classic button-down with the relaxed proportions associated with 1950s and 60s Ivy style, interpreted for everyday wear today.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeavily woven Japanese Oxford cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Based on a deadstock circa-1960s\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong collar points for a natural collar roll\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenerous vintage-inspired silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenerous fit based on the original 1960s proportions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSingle chest pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCentre box pleat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong, curved shirt tails\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in England\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Allevol","offers":[{"title":"Small","offer_id":58775804084572,"sku":"304 CTN WHT S","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":58775804117340,"sku":"304 CTN WHT M","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":58775804150108,"sku":"304 CTN WHT L","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large","offer_id":58775804182876,"sku":"304 CTN WHT XL","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XX-Large","offer_id":58775804215644,"sku":"304 CTN WHT XXL","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9398\/3324\/files\/0826_allevol_shirt_product_167A2743.jpg?v=1787841382"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9398\/3324\/collections\/0408_brooksbrothers_vintage_taka_167A7094.jpg?v=1789987103","url":"https:\/\/allevol.com\/collections\/allevol-60s-campus-shirts.oembed","provider":"Allevol Limited","version":"1.0","type":"link"}